Just for the sake of round numbers on this envelope, let’s say that the 4.5 pages of ads today is worth about $650,000. Going by Tribune Company’s 50/50 goal, that would say that today’s edition is short $2.6 million. And mind you, it could be much more than that if there were more ads to justify a larger paper today.
E quindi la conclusione:
And it’s only going to get worse. This is why I say there is no time to waste to make the transition to the next life for news. Print is simply no longer sustainable.